Google Chrome Browser Ads blocker Goes Live On 15th February – See How It Works


From 15th February Google is will start acting against Intrusive adverts on websites, The feature will go live from 15th February, so there Google will be rolling out the integrated ad blocker in the Chrome web browser.

This simply means that Google’s browser will target and block advertisements which fail to follow the ‘Better Ads Standards’ as laid out in line with consumer research by an industry watchdog. This doesn’t mean no Ads will runs on any website, Normal ads will still run, which is handy, as many websites make their money from them in order to remain free to access. Only sufficiently annoying ads will get the boot.


Before any website can keep running Ads, Google says it will evaluate a sample set of pages from any given site, looking for violations of the aforementioned Better Ads Standards, and awarding the site a ‘pass’, ‘warn’ or ‘fail’ status. Site owners will be able to review a report and if they fall foul of the regulations, they can address any issues, then request that their site be re-evaluated to attempt to achieve a pass.



This is a few hint on how the Ads blocker works while surfing any website and Google Chrome Browser blocks any adverts, it will let the user know that ad blocking has happened, and also present an option to disable the blocking and allow adverts to come through on that particular site.

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